ARTIFICIAL INTELLIGENCE IN MARKETING

AI marketing is a way of using technology to improve and simplify the customer journey. Return of investment (ROI) of marketing campaigns can be vastly increased using AI. Using Big Data analysis, machine learning, and other processes it is possible to gain insights of a specific target audience and accomplish the goal that was set. These insights provide an effective way of getting touch with customers view. Be it email marketing or customer support, AI removes most of the guess work involved with customer interactions. On a greater scale, Content generations, PPC ads, Web design are possible applications of AI in marketing.

AI and Digital Marketing

Although to truly connect with a customer, a human touch is needed, AI programs can help generate reports using nothing but data. Emotions like empathy, compassion are things that machines cannot simulate, at least not yet. But since AI is not bound by human limitations, there is no way to know for sure what AI will be able to do in the coming years.

Content curation and generation by AI is already being done on a basic level. Eventually, AI will be able to generate topics for writers and even produce drafts of content. Also with almost no human labor involved, AI has the ability to help out marketers map out end to end content marketing strategy.

Digital advertising strategies nowadays almost always have AI integrated in them. These programs act autonomously by displaying the right ads to the right kind of people using Big data and other complex algorithms like machine learning. This is called Programmatic advertising. Another kind of AI that is blooming is the use of Chatbots by businesses to greatly improve customer service and FAQ's.




Reference

Forbes.com. (2020) Council Post: How Artificial Intelligence Is Transforming Digital Marketing. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/#7529b80321e1

Sentance, R. and Sentance, R. (2020) 15 examples of artificial intelligence in marketing – Econsultancy. Available at: https://econsultancy.com/15-examples-of-artificial-intelligence-in-marketing/ 

Smart Insights. (2020) Artificial Intelligence (AI) for marketing | Smart Insights. Available at: https://www.smartinsights.com/tag/artificial-intelligence-ai-for-marketing/